Transcript Excerpts

  Order it

Invisa: Safe. Secure. No Question

For more information : www.invisa.com

(see Programming Schedule for specific airtimes)
 

Agency:

TVA

Writer:

David Mangone

Client:

Invisa

Phone:

818-225-2240

Title:

Invisa : Safe. Secure. No Question

Cell:

818-653-6561

Contact:

Bud Yanak

Email:

david@mangone.com

Phone:

941-355-9391 x102

Format:

Corporate Video

Email:

cyanak@invisa.com

Version:

5/12/04 (Script V5)

Note:

Audio segments shown in italics indicate live interview segments that are unscripted. They represent the general direction of comments we expect from interviewees, rather than word-for-word statements.

  Sample Radio News Release Generated by TVA

  Sample Newspaper Release Generated by TVA

  Sample Media Advisory Release Generated by TVA

 

SCRIPT

VIDEO

AUDIO

Car drives up to a security gate; driver inserts cardkey, security arm raises, car leaves, and security arm drops into place again. Second car, a convertible, drives up to security gate. Driver inserts card, security arm raises. Driver starts to exit, but pauses to answer a cell phone call. As cars line up behind him and horns begin to honk, security arm comes down on his head… again and again… Scene includes appropriate music and SFX.

Opening to be produced.

DISSOLVE TO ON-CAMERA HOST:

Powered gates create a safer, more secure environment. Unfortunately, they also can create some very dangerous and costly problems.

DISSOLVE TO TRANSITION GRAPHIC w/musical sting

Technology to provide an invisible, non-contact safety and security field that can sense impending physical contact before it occurs.

But what if there was a way to reduce or eliminate the danger by detecting a person or an object before contact? Well, a company in Florida has done just that.

INVISA has developed a state-of-the-art breakthrough – a technology that builds an invisible, non-contact safety and security field precisely where it is needed: moving with, and preceding a gate arm or door to sense potential contact before it happens.

CUT TO INVISA ENGINEERS IN THE DEVELOPMENT ENVIRONMENT

CUT TO GATES OPENING AND CLOSING AT A PROMINENT INSTALLATION

Safety and security are more important than ever. Invisa’s technology, InvisaShield™, provides a safer, more reliable solution for traffic control, perimeter protection, and other security applications. On gates and doors, InvisaShield can dramatically limit the damage and expense of gate strikes and costly strike-related accidents. Used in security applications, InvisaShield is difficult, if not impossible, to circumvent.

-- Safety Applications transition screen --

CUT TO GRAPHIC ILLUSTRATIONS OR REAL SCENES WITH GRAPHIC ENHANCEMENTS TO HELP VIEWER UNDERSTAND INVISA TECHNOLOGY

Show collage of existing warning signs on gates and doors here- NOTE TO CARL & CHRISTINE- WE NEED TO COLLECT AS MANY EXAMPLES OF EXISTING WARNING LABELS AS POSSIBLE- can you call some of our “dealer friends” to get labels from them?

Show example of contact edge in operation- making contact with a person or vehicle here

To fully appreciate InvisaShield in a safety application, let’s compare it to current solutions. Today’s non-contact sensors include light beams, ultrasonic sensors, and ground loop detectors. All of these devices are designed to detect the presence of vehicles. Even when installed correctly these sensors still do not detect people, motorcycles and bicycles, or many vehicles that have high ground clearance, like SUVs. Also, these sensors do not travel with the closing device – so they can leave exposed areas unprotected -- areas where they cannot detect the presence of a vehicle. Another sensing method is the contact edge, which as its name implies, must make contact with the person or vehicle before providing feedback to the closing device. Contact can damage a vehicle … or even worse, injure a person! Unlike these other approaches to sensing, InvisaShield projects an invisible field along the leading edge of a gate … a field that travels with the moving leading edge… a field that detects a person or object… long before any contact occurs! While pressure-sensitive mechanisms trigger only after making contact or hitting a person or object, InvisaShield can sense impending disaster before contact.

CUT TO John Scates, Powered Closure Industry Expert; SUPER NAME AND TITLE

CUT TO SHOTS OF GATE STRIKES OR NEWS REPORTS OF ACIDENTS AND THE DAMAGE THEY CAUSE

CUT TO CLOSE-UPS OF RUBBER PADS AND WARNING SIGNS

CUT TO COURTROOM SCENE (OR A DEPOSITION WITH COURT REPORTER)

CUT TO Linda Kauffman, Chairman, Allentown Parking Authority; SUPER NAME AND TITLE

CUT TO VARIOUS SCENES OF PARKING FACILITIES

CUT TO MOTORIST ATTEMPTING TO TAILGATE ANOTHER CAR OUT OF PARKING FACILITY

CUT TO MS. KAUFFMAN ON CAMERA FOR HER CLOSING STATEMENT

Powered closure industry expert comments, i.e., “For many years the parking and traffic control industry has assumed that the damage and insurance costs of gate strikes were the unavoidable price of doing business. The exposure to liability is real and substantial. So real, in fact, that many parking operators have resorted to warning signs and rubber pads on gate arms in an attempt to minimize the incidence of and damage from strike-related accidents. However, in gate damage lawsuits plaintiffs have shown those same pads and warning signs as an admission of the high risk that barrier gates represent.”

Head of municipal Parking Authority will make comments such as: “Parking gates are essential to controlling traffic in a parking facility, whether it’s public or private. But operators are constantly faced with the fact that people who use our facilities are unpredictable. They may be impatient; they may be distracted; they may be confused… and people can interact with our parking gates in ways that are not always in their best interest, shall we say. In fact, I know of a case where… (etc.etc.). In our experience, it’s a lot less expensive to spend money on safety devices than it is to spend money on lawsuits and insurance claims. One single claim can cost much more than an entire safety system!”

DISSOLVE TO ON-CAMERA HOST

CUT TO SCENE OF GATE HITTING CAR, THEN REVERSING

CUT TO SMARTGATE REVERSING BEFORE CONTACT OCCURS

CUT TO Bob Fergeusson, Engineer
SUPER NAME AND TITLE

CUT TO IMAGES AND/OR GRAPHICS THAT HELP TO VISUALIZE THE NARRATIVE… SMARTGATE WITH GLOW EMINATING FROM LEADING EDGE AS OPOSSED TO LIGHT BEAMS MISALIGNED, DIRTY EMITTERS, ETC

Traditional safety mechanisms engage only after a gate hits an object. The gate, sensing an obstruction, reverses direction to avoid causing further damage. But at that point, the damage is done! InvisaShield™ senses an object before it is hit, and reverses a gate to avoid the contact -- and the damage or injury.

Bob Fergusson (engineer) explains the technical aspects of InvisaShield incorporated into SmartGate, i.e., “The key benefit is that our invisible field moves with and precedes the closing gate arm, and can sense impending physical contact before it occurs. Our patented, advanced solution is simple and elegant. Unlike other technologies, SmartGate has no narrowly focused light beams to keep aligned, no lenses or sending units to keep clean and free of obstructions... no bulbs or emitters to burn out... and no expensive installations in-the-pavement. SmartGate does not need frequent adjustment or cleaning and it is impervious to water, rain, ice, snow, mud, dirt, dust, dew, fog or light conditions.” etc, etc...

DISSOLVE TO ON-CAMERA HOST:

Invisa’s technology differs significantly from traditional alternatives and performs in situations unsuited to other methods.

CUT TO WOMAN GATHERING CONTENTS OF A SPILLED PURSE WHILE GATE ADVANCES OMINOUSLY.

CUT TO ANOTHER GATE WITH SUV UNABLE TO TRIGGER GATE

Photo eyes can miss objects if the light path is not broken. So a person on the ground, for example, may not be seen by the detector. On a vehicle, a bumper that is higher or lower than the light beam will not be seen. These days, with so many different models of automobiles and SUVs, photoelectric eyes often can’t be positioned to sense everything they need to “see.”

CUT TO PERSON ON MOTORCYCLE, PAUSING AS HE EXITS A PARKING GARAGE. THE GATE CLOSES ON HIM, KNOCKING HIM OFF THE BIKE.

Sensors embedded in pavement typically miss all people and most small vehicles such as motorcycles. (Check this statement.) That’s especially dangerous for a motorcyclist!

With InvisaShield these kinds of problems simply don’t exist.

CUT TO Brian DeWalt; Head of Gate Company
SUPER NAME AND TITLE (NOTE: We may use Bill Hildebrand from OSCO, or Stefan tea from Magnetic, or Steve Womack from ASCOM here.)

CUT TO VARIETY OF GATE INSALLATIONS TO ILLUSTRATE BROAD SPECTRUM OF USERS

-- Technology transition screen --

Brian Denault gives examples of SmartGate in action, i.e., “InvisaShield technology is used in applications across a broad spectrum of accounts, including airports, universities, hospitals, governments, Fortune 500 corporations… in virtually all sectors of the economy. SmartGate installations are found in every situation imaginable, and in my experience, they always reduce the cost of operation for the operators… etc etc.”

DISSOLVE TO ON-CAMERA HOST:

CUT TO ENGINEERS AT WORK ON DEVELOPMENT

While it’s easy to see the value of InvisaShield technology, Invisa’s true strength lies in the talent of its engineers and designers – people who adapt the company’s technology to many diverse applications.

CUT TO Herb Lustig, President and CEO of Invisa. SUPER NAME AND TITLE

CUT TO SHOTS OF ENGINEERS AT VARIOUS INSTALLATIONS, GATE SAFETY AS WELL AS SECURITY PROJECTS

-- Security transition screen --

Herb promotes the focus on technology, i.e., “We really sell solutions, not just products. Our staff is working with manufacturers, system integrators and product designers to leverage the value of our proprietary technology and to support new applications. While, up until this point, most of our business has been safety-related [preventing injury to people and damage to vehicles] we now have strong interest expressed by professionals from the security sector. That’s because we’ve already demonstrated how we can use our technology to build security devices that sense and protect the space around valuable objects.

DISSOLVE TO ON-CAMERA HOST

CUT TO GRAPHICS OR SCENES ENHANCED WITH GRAPHICS TO ILLUSTRATE HOW INVISASHIELD WORKS IN A SECURITY APPLICATION

For example, the same InvisaShield used as an invisible sensor on the leading edge of a moving gate has also been adapted to protect valuable museum exhibits. We’ve all seen those high- tech movies where a valuable object is protected by a complicated pattern of laser light beams. In reality this type of solution is not practical and is very expensive. InvisaShield builds an invisible security field shaped to envelop an object, then detects any disruption of that field before someone or something tries to get too close to the object. It’s a whole lot simpler, and a lot less expensive!

CUT TO Bob Monk, Head of Security Installations for Peabody Essex Museum. SUPER NAME AND TITLE

SECURITY CHIEF GIVES A BRIEF “TOUR” OF MUSEUM EXHIBITS PROTECTED BY INVISA

Peabody Essex Security Chief (Bob Monk) talks about the use of Invisa technology to protect museum exhibits, i.e., “When we saw what Invisa could do for us, we immediately recognized a great application for the security industry. We worked with Invisa engineers to adapt their device for use in our museum. Installation is simple and unobtrusive. It requires virtually no maintenance. And we can alter the security field to protect objects of any shape or size.” etc. etc...

-- Partnership Opportunities transition screen --

The collaboration between Invisa and security professionals to create a solution for the Peabody Essex Museum is a perfect example of how Invisa partners with system integrators.

DISSOLVE TO ON-CAMERA HOST:

Remember, InvisaShield generates an invisible field that detects impending contact at a distance, before contact occurs. How Invisa applies that technology in a security setting illustrates its focus on applications development with channel partners.

CUT TO Bud Yanak, VP Marketing & Sales;
SUPER NAME AND TITLE

CUT TO ENGINEERS AT WORK, COLLABORATING WITH APPLICATIONS DEVELOPERS, HELPING WITH INSTALLATIONS, TECH SUPPORT, ETC

-- Channel Strategy transition screen --

Bud or alternately Bob Fergusson talks about the collaborative relationship between Invisa and OEMs in the process of applications development, i.e., “Invisa is a strong supporter of our channel partners. Our engineers’ sole purpose is to facilitate the implementation of engineering solutions specifically tailored to customer requirements. In the case of the museum installation, we worked with.....” etc. etc... Also talk about how the technology can be adapted to a wide variety of applications.

DISSOLVE TO ON-CAMERA HOST:

InvisaShield and SmartGate are brand names that are well known and highly respected among distributors and dealers. (????!!!)

CUT ONCE AGAIN TO Bud Yanak, VP Marketing & Sales;

CUT TO INVISA REPRESENTATIVES AT WORK, COLLABORATING WITH MARKETING PARTNERS, PROVIDING MARKETING MATERIALS, HELPING WITH INSTALLATIONS, TECH SUPPORT, ETC

Bud talks about channel strategy, i.e., “Invisa’s Partner Program lets our dealers and distributors leverage the potential of the Invisa product line, providing their customers with a wide range of safety and security products. If there’s a need for an invisible, non-contact safety or security field that can sense impending physical contact before it occurs, Invisa has the technology to do it. Invisa also provides the support and training tools our partners need to make Invisa products an efficient and profitable part of their business.” etc. etc...

CUT TO Herb Lustig, President and CEO of Invisa. SUPER NAME AND TITLE

CUT TO VARIOUS SCENES OF INVISA TEAM MEMBERS AT WORK; ENGINEERS, DISTRIBUTORS, DEALERS, INSTALLERS, APPLICATIONS DEVELOPERS, PRODUCT MANUFACTURERS, ETC.

Herb wraps up with comments about the strength of the company and prospects for its future success, i.e., “We’ve put a great team together, both at Invisa and in the field. Our engineers have developed an advanced technology platform that is patent and trade secret protected. Our channel-specific focus means that we are building a best-in-class network of distributors and dealers who effectively represent our branded products. Our marketing program is here to support the channel, to help launch new products in expanding industry sectors... and our OEM program integrates Invisa’s proprietary technology with an ever-increasing array of state-of-the-art applications -- worldwide.

CUT TO SERIES OF HIGH PROFILE FACILITIES PROTECTED WITH INVISA TECHNOLOGY

"Invisa is now well-established as a technology leader, with a new-generation product that is more effective and less costly than traditional alternatives. We are positioned to take advantage of rapid growth in the security and safety sectors. Our philosophy can be summed up as: “Invisa – Safe. Secure. No question."

DISSOLVE TO ON-CAMERA HOST:

CUT TO SCENES OF MAJOR CORPORATIONS, THE STATE DEPARTMENT, AIRPORTS, HOSPITALS, ETC. (Show, rather than read, the long list of customers)

Invisa’s safety products are currently used around the world by customers including a long list of major international corporations, the U.S. State Department, and a host of city and state municipalities, airports, hospitals and institutions. And recently, Invisa was cited by the U.S. Department of Defense for its ability to develop “potentially important homeland defense products.''

DISSOLVE TO ON-CAMERA HOST
WRAP-UP AT AN INVISA FACILITY OR IN FRONT OF INVISA HEADQUARTERS

Invisa’s revolutionary technology provides an invisible, non-contact safety and security field that can sense impending physical contact, before it occurs.

Technology to provide an invisible, non-contact safety and security field that can sense impending physical contact before it occurs.

Then replace the position statement with:

In a security- and safety-conscious world, InvisaShield technology may very well provide the competitive advantage that will make this company an industry leader...

SAFE. SECURE. NO QUESTION.

With Invisa, you are definitely safe – secure—no question!